Integrated Advertising, Promotion, and Marketing Communications, Global Edition
by Kenneth Clow,Donald Baack
ISBN 13: 9781292411217
Format: Paperback (472 pages) Publisher: Pearson Published: 29 Jul 2021
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Concise Encyclopedia of Advertising (Best Business Books)
by Robert E Stevens, David L Loudon, Kenneth E. Clow, Donald Baack
ISBN 13: 9780789022103
Format: Hardcover (228 pages) Publisher: Routledge Published: 01 Apr 2005